According to the integration-responsiveness framework,if a firm is facing low pressure for local responsiveness and low pressure for cost reductions,the firm is likely to adopt a(n)_________.
A) International strategy
B) Localization strategy
C) Global-standardization strategy
D) Transnational strategy

Question

Quizplus · Accepted Answer

A firm with strong endowments such as brand name, reputation, high quality, or any sort of highly added value to its products/services tends to use international strategy because the company keeps core business functions at home and allow customers to pay for the added cost.

According to the Integration-Responsiveness Framework,if a Firm Is Facing Low