Managers wishing to diversify the firm must remember that:
A) A single-business diversification strategy generally works best.
B) Forward integration is more successful than is backward integration.
C) Successful diversification must be aligned with and strengthen a firm's business strategy.
D) It is competitively advantageous to shrink the size and scope of most firms.

Question

Quizplus · Accepted Answer

To gain and sustain competitive advantage, any corporate strategy must align with and strengthen a firm's business strategy.

Managers Wishing to Diversify the Firm Must Remember That