If a firm wants to have more ownership of the activities closer to product inputs or design,then it should:
A) Backward vertically integrate.
B) Forward vertically integrate.
C) Forward horizontally integrate.
D) Use a single-business diversification strategy.

Question

Quizplus · Accepted Answer

When a firm moves ownership of activities upstream to the originating points of the value chain, it is engaging in backward vertical integration.

If a Firm Wants to Have More Ownership of the Activities