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A Positive Implication of the Disruptive Force of the Internet

Question 75

Multiple Choice

A positive implication of the disruptive force of the Internet for a firm is:


A) That there is almost a limitless low-cost shelf-life for product offerings.
B) That the digitization of products leads to market confusion.
C) That target markets can no longer be segmented.
D) That "going digital" makes a firm's product easier to imitate.

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