As shown in the Chapter 6 opening case,Whole Foods Market had to seek new strategic initiatives such as enhancing its differentiated appeal and improving its cost structure because it was losing its competitive advantage.

Question

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Whole Foods Market had to reinvigorate its business-level strategy by becoming the champion of healthy eating to further enhance its differentiation as competitors began carrying organic food. Furthermore, the company had to focus on reducing costs because its cost structure was higher than other grocers.

As Shown in the Chapter 6 Opening Case,Whole Foods Market