In 2010,Levi Strauss & Co Introduced a New Line of Jeans

In 2010,Levi Strauss & Co introduced a new line of jeans called Levi's Curve ID.Levi's launched this product based on research that found that 80 percent of women fall into three distinct body shapes.Customers can now go to Levi's website and use a product configurator in order to determine their "Curve ID" and purchase jeans most appropriate for their body type.Levi's is using what tool to improve their strategic position?

A) A product differentiation strategy with complements as a value driver.
B) A product differentiation strategy with customization as a value driver.
C) A focused cost leadership with economies of scale as a cost driver.
D) A focused cost leadership with economies of learning as a cost driver.