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The Tata Group of India Is a Widely Diversified Multinational

Question 90

Multiple Choice

The Tata Group of India is a widely diversified multinational company.In 2008,it bought Jaguar and Land Rover from Ford.It is hoping to leverage the prestige of these brands due to their global reputation.Then,in 2009 Tata introduced the Nano car,which is the lowest-priced car in the world.The rear hatch of the Nano can't be opened,and it has no radio or even a glove compartment.It can be said that the Tata Group of India is:


A) Planning to move the Jaguar business unit from differentiated to an integration strategy.
B) Pursuing the Chinese market with the Land Rover acquisition.
C) Pursuing both a focused differentiation strategy and a focused cost-leadership strategy.
D) Planning to move the Nano business unit from low-cost to an integration strategy.

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