Applying the five forces model to the airline and soft drink industries demonstrates all EXCEPT which of the following?
A) The soft drink industry has fairly low forces.
B) The airline industry has a high level of forces.
C) The profit level should be higher in the soft drink industry than the airline industry.
D) The macro environmental forces are similar between the airline and soft drink industries.

Question

Quizplus · Accepted Answer

The five forces model does not address macro environmental factors such as those found in PESTEL.

Applying the Five Forces Model to the Airline and Soft