The Factors That Are Important to Focus on When Mapping

The factors that are important to focus on when mapping strategic groups include:

A) Identifying the top competitive factors in your market, such as expenditures on research and development, pricing, distribution channels, and customers.
B) Choosing two key dimensions from these factors for the horizontal and vertical axes, plotting your rivals along these axes, and looking for differences among the competition.
C) Analyzing the firms that are closest to your organization on the map, because they will give your firm the strongest rivalry.
D) All of these.