Better World Books (BWB)wanted to Fight Illiteracy by Donating 50

Better World Books (BWB) wanted to fight illiteracy by donating 50 percent of its revenues,as stated in its mission.The fact that it had to later reduce the donation amount to between 7-10 percent is a reflection of the fact that:

A) The declared mission of an organization can sometimes negatively impact its financial performance.
B) The declared mission of an organization is often too complicated to execute.
C) The declared mission of an organization needs to be product-oriented.
D) The declared mission of an organization should not include financial measurements.