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Strategic Initiatives Describe the Activities of Firms When They Explore

Question 79

Multiple Choice

Strategic initiatives describe the activities of firms when they explore and develop new products and processes,and new markets or new ventures.Where do strategic initiatives come from within the organization?


A) They may be the result of top-down OR bottom-up processes.
B) They only emerge using a bottom-up process.
C) They only result from a top-down approach.
D) None of these.

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