In Strategy Highlight 2.3,what type of strategy is the store manager of Starbucks using to develop new drinks for the stores?
A) She is using a rational planning approach to strategy.
B) She is creating a dominant strategy plan.
C) She is using scenario planning.
D) She is using an emergent strategy process.

Question

Quizplus · Accepted Answer

The manager created the drink in her store, sold it to customers, and then approached her upper management for approval to spread the idea of iced drinks across the country. These are clear indications of autonomous actions in an emergent framework.