A(n)_____ multinational corporation (MNC)relies on local managers from a particular geographic region to handle operations in and around that area.
A) ethnocentric
B) geocentric
C) ultracentric
D) regiocentric

Question

Quizplus · Accepted Answer

A regiocentric multinational corporation (MNC) relies on local managers from a particular geographic region to handle operations in and around that area. For example, production facilities in France would be used to produce goods for all EU countries. Similarly, advertising managers from subsidiaries in Italy, Germany, France, and Spain would come together and formulate a "European" advertising campaign for the company's products. A regiocentric approach often relies on regional group cooperation of local managers. The Gillette MNC uses a regiocentric approach.

A(n)_____ Multinational Corporation (MNC)relies on Local Managers from a Particular