Alliances are an arena where both value-claiming activities and value-creating activities take place.

Name: Alliances are an arena where both value-claiming activities and value-creating activities take place.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Alliances are an arena where both value-claiming activities (competitive, distributive negotiation) and value-creating activities (collaborative, integrative negotiation) take place. In order to lay claim to a larger share of the alliance pie, firms tend to seek an advantage over their partners.

Alliances Are an Arena Where Both Value-Claiming Activities and Value-Creating