Which of the following statements is true about global product divisions?
A) A global product division structure prevents line and staff managers within the division from gaining expertise in the technical and marketing aspects of the products assigned to them.
B) A global product division structure provides a direct line of communication from the customer to those in the organization who have product knowledge and expertise.
C) The products in a global product division are in the maturity stage and require very little promotion and marketing.
D) Managers of a global product division depend heavily on corporate headquarters to run the operation.

Question

Quizplus · Accepted Answer

One of the advantages of a global product division is that it provides a direct line of communication from the customer to those in the organization who have product knowledge and expertise, thus enabling research and development (R&D) to work on the development of products that serve the needs of the world customer. It also permits line and staff managers within the division to gain expertise in the technical and marketing aspects of the products assigned to them.

Which of the Following Statements Is True About Global Product