Hector Ramirez has decided he needs a new car so that he has reliable transportation to work. He is getting recommendations from his friends as to what might be a good car to purchase. He is also looking at the Consumer Reports magazine to determine what they recommend as a safe, low maintenance car and he has searched some web sites on the internet as well. What step in the purchasing process is Hector carrying out?

Question

Quizplus · Accepted Answer

Hector is in the information gathering stage of the purchasing process. He is researching and gathering information about different car options through recommendations from friends, Consumer Reports, and internet searches.

Hector Ramirez Has Decided He Needs a New Car So