The publication Consumer Reports reduces transaction costs on many purchases by
A) providing coupons.
B) providing reliable information on product quality.
C) advertising sales at discount stores.
D) paying its employees low wages.

Question

Quizplus · Accepted Answer

Consumer Reports provides reliable information on product quality, which helps consumers make informed decisions before making purchases. This reduces the transaction costs involved in the decision-making process, as consumers do not need to spend time and money on research and trial and error. The other options (A, C, and D) do not necessarily reduce transaction costs in the same way.

The Publication Consumer Reports Reduces Transaction Costs on Many Purchases