Advertising that is intended to alter a consumer's tastes and preferences and induce the customer to purchase a particular product is

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Persuasive advertising aims to influence and convince the audience to buy a specific product or service by creating a desire or need for it. It often uses emotional appeals, such as humor, fear, or sentimentality, to sway the consumer's preferences and choices. In contrast, educational advertising focuses on providing information on the product's features, benefits, and uses, while informational advertising seeks to inform the audience about the product's availability, pricing, and location without attempting to convince them to buy. Effective advertising can be any of the three types mentioned, but it ultimately depends on whether it achieves the desired outcomes and generates a positive return on investment for the advertiser.

Advertising That Is Intended to Alter a Consumer's Tastes and Preferences