The joining of firms that are producing or selling a similar product is

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The joining of firms producing or selling a similar product is known as a horizontal merger. In this type of merger, the two companies are usually in the same industry and have similar products or services. Horizontal mergers can help companies increase their market share, reduce competition, and achieve economies of scale. However, they may also lead to higher prices for consumers and less choice in the market. Vertical mergers involve companies in different stages of the supply chain, while conglomerate mergers involve companies in completely different industries.

The Joining of Firms That Are Producing or Selling a Similar