Gillette,a market leader in shaving products was the first to produce a disposable shaver specifically designed for women.This was an example of which approach to finding new product ideas?
A) Listening to market complaints
B) Gaps in the market
C) Exploring niche markets
D) Using new technology
E) Creating new market space

Question

Quizplus · Accepted Answer

Gillette identified a gap in the market for disposable shavers specifically designed for women, which led to the creation of a new product idea.

Gillette,a Market Leader in Shaving Products Was the First to Produce