Which of the following cultural events likely increased the demand for the associated product?
A) the banning of cigarette advertising on television
B) the inclusion of Reese's Pieces in the movie E.T.
C) increased environmental awareness about the impacts of sport utility vehicles (SUVs)
D) concerns over "Mad Cow" disease in beef

Question

Quizplus · Accepted Answer

The inclusion of Reese's Pieces in the popular movie E.T. likely increased the demand for the candy by creating strong associations between the product and the lovable alien character. This is an example of product placement in popular culture.

Which of the Following Cultural Events Likely Increased the Demand