Some colour combinations for packages become so well-known that marketers have successfully sought legal protection for their right to exclusive use,

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The legal protection sought by marketers for exclusive use of well-known colour combinations for packages is called trade dress. Examples include Eastman Kodak's yellow, black, and red film packages. This combination of colours becomes known as the company's trade dress. Patents protect inventions, copyright protects literary and artistic works, and a colour code is a system of identifying colours.

Some Colour Combinations for Packages Become So Well-Known That Marketers