Enrique has just purchased a new Sony plasma TV,the best and latest technology available for viewing.A few days later he reads a report saying that a better technology for television is due on the market in six months at half the price. He thinks this is hogwash,and stops reading the report halfway through.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of perceptual defense, as Enrique is rejecting information that conflicts with his previously held beliefs or attitudes about his recent purchase.

Enrique Has Just Purchased a New Sony Plasma TV,the Best