Billy has not eaten all morning and he impulsively eats a Mars bar, which normally he would avoid eating. Which theory would best explain his behaviour?
A) protection motivation theory
B) drive theory
C) incentive theory
D) self-affirmation theory

Question

Quizplus · Accepted Answer

Drive theory best explains Billy's behavior, as it suggests that physiological needs create an aroused state that drives an individual to engage in behaviors to reduce that arousal. In this case, hunger is the physiological need driving Billy to eat the Mars bar to reduce the hunger drive.

Billy Has Not Eaten All Morning and He Impulsively Eats