When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:
A) data scouring.
B) a sentiment analysis.
C) mood monitoring
D) valenced reporting

Question

Quizplus · Accepted Answer

Lululemon is analyzing consumers' sentiments about its products on Twitter, which is known as sentiment analysis. This involves using natural language processing and machine learning techniques to identify and categorize opinions expressed in social media content.

When Lululemon Monitors Consumers' Emotional Reactions to Its Products on Twitter