Research on material versus experiential purchases suggests that:
A) material goods are the secret to happiness.
B) experiential products make consumers happier than do material products.
C) material goods are more meaningful to one's identity than are experiential products.
D) material products are more open to interpretation than are experiential products.

Question

Quizplus · Accepted Answer

Research consistently shows that experiential purchases, such as vacations or concerts, tend to make consumers happier than material purchases like gadgets or clothing. This is because experiences contribute more to lasting memories and social connections, which are key components of happiness.

Research on Material Versus Experiential Purchases Suggests That