Placing coolers of Powerade drinks and energy bars in high-traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate ________ are active.
A) competitive products
B) role identities
C) paired stimuli
D) profit centres

Question

Quizplus · Accepted Answer

Marketers are likely trying to activate appropriate role identities by placing these products in high-traffic areas, appealing to individuals' identities as athletes or fitness enthusiasts, which can influence their purchasing decisions.

Placing Coolers of Powerade Drinks and Energy Bars in High-Traffic