Brian is a product manager for a product sold to mature customers.His research has consistently told him that his customers do not want to think of themselves as old.According to self-image congruence models,which of the following would be the best slogan for his product?
A) "Isn't It Time to Act Your Age?"
B) "This Is Not Your Children's Product"
C) "Stay Active . . . Enjoy Life"
D) "Better for What Ails You"

Question

Quizplus · Accepted Answer

The slogan "Stay Active . . . Enjoy Life" aligns with the self-image congruence model because it focuses on staying active and enjoying life, rather than on age or aging. It communicates a positive and aspirational message that fits with the desires of mature customers who do not want to think of themselves as old. The other slogans either directly or indirectly reference age, which could be seen as incongruent with the self-image of mature customers.

Brian Is a Product Manager for a Product Sold to Mature