Dave has a large discrepancy between his ideal self and real self.It would be unwise for marketers to target people like Dave using fantasy appeals,since what is shown in such ads is way out of reach of what they believe they can do.

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Fantasy appeals can be effective for individuals with a large discrepancy between their ideal and real self, as they may be motivated by the aspirational aspects of the advertisement to bridge the gap between their current state and their ideal self.

Dave Has a Large Discrepancy Between His Ideal Self and Real