A marketing consultant predicted that people fly fishing for trout in the Rocky Mountains would be attracted to the Jeep Cherokee,if paved access to the streams were possible.A survey of a famous trout stream with paved access found almost 50 percent of the vehicles parked at the stream access points were Jeep Cherokees.This remarkable product complementarity showed the power of ________ in shaping product usage.

Question

Quizplus · Accepted Answer

The fact that people fly fishing for trout in the Rocky Mountains would be attracted to the Jeep Cherokee suggests that there is a shared lifestyle or set of values between the two activities. The survey results showing a high percentage of Jeep Cherokees at the stream access points further supports this idea, indicating that the lifestyle of fly fishing enthusiasts and Jeep Cherokee owners intersect in some way. This demonstrates the power of lifestyle in shaping product usage.

A Marketing Consultant Predicted That People Fly Fishing for Trout