All of the Following Statements About Psychographics Are True,EXCEPT

All of the following statements about psychographics are true,EXCEPT:

A) psychographics was developed to address shortcomings in motivational research, such as lack of reliability and usefulness.
B) psychographics uses standard psychological scales.
C) psychographics was largely disappointing because purchase behaviours were not explained.
D) psychographics was needed because the usual large-scale qualitative survey research yielded only a little information about a lot of people.