Contemporary psychographic research groups consumers according to a combination of all of these variables EXCEPT:
A) knowledge of past advertising campaigns.
B) how consumers actually spend their time.
C) demographic characteristics of consumers such as income and education.
D) what consumers find interesting and important.
Correct Answer:
Verified
Q50: The letters of VALS stand for:
A) vacation
Q51: A psychographic study of men aged 18-24
Q52: Holding down a well-paid job,Jeremy is not
Q53: Gen's main focus at the moment is
Q55: Sets of different products with symbolic meanings
Q58: As a marketer,you would use psychographic segmentation
Q59: When Naomi went to teach English in
Q96: Norma Shields is a researcher investigating lifestyles
Q112: Jill is a vegetarian because of health
Q117: A _ is a belief that some
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents