Doug comes from a family background where a strong ethical code was developed at an early age.He has few resources,but he tends to favour brands that are tried and true.According to the VALS typology,he can fit into which of the following groups?

Question

Quizplus · Accepted Answer

Believers are individuals who have strong principles and seek to align their behavior with a set of morals or values. They are often motivated by a sense of duty and responsibility, which may stem from family, religion, or a strong ethical upbringing. Their conservative attitudes towards spending often lead them to favor tried and true brands, despite having limited financial resources. This description fits Doug's characteristics well.

Doug Comes from a Family Background Where a Strong Ethical