Consumers are beginning to place a high value on buying green brands and products from green companies.This shift towards personal and global health has been termed by some researchers as:

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The term that researchers have coined for the shift towards buying green brands and products is conscientious consumerism. This suggests that consumers are making a conscious effort to be more socially and environmentally responsible with their purchases. It is not considered a fleeting fad or solely idealistic, but rather a sustainable consumer trend. It is also not characterized as environmentalist propaganda, as it is a consumer-led movement rather than a political or activist one.

Consumers Are Beginning to Place a High Value on Buying