A/An ________ implies that a consumer's attitude toward a product can be predicted by identifying the specific beliefs s/he holds about the several product attributes and combining them into one overall measure of the consumer's attitude.

Question

Quizplus · Accepted Answer

The multi-attribute attitude model is used to predict a consumer's attitude toward a product by identifying their specific beliefs about the product's attributes and combining them into an overall measure of attitude. Therefore, option D is the correct answer. The other options are not relevant to this concept.

A/An ________ Implies That a Consumer's Attitude Toward a Product