Multi-attribute attitude models specify three elements,which are:
A) attitudes, values, beliefs.
B) values, behaviours, attributes.
C) beliefs, importance weights, values.
D) attributes, beliefs, importance weights.

Question

Quizplus · Accepted Answer

Multi-attribute attitude models specify three elements as attributes (characteristics or features of the product or service), beliefs (consumer perceptions of the product or service) and importance weights (the importance placed on each attribute by the consumer).

Multi-Attribute Attitude Models Specify Three Elements,which Are