When the marketer communicates information about what people commonly do,a ________ is being communicated.
A) descriptive norm
B) affiliation goal
C) injunctive norm
D) implicit expectation

Question

Quizplus · Accepted Answer

Descriptive norms refer to the perception of what most people commonly do in a particular situation. When a marketer communicates information about common behaviors, they are communicating descriptive norms. This type of information can be used to influence consumer behavior by highlighting what is considered typical or normal, which can create a sense of social pressure or conformity.

When the Marketer Communicates Information About What People Commonly Do,a