Research on social norms and compliance with hotel energy conservation programs finds that:

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Research suggests that the most effective social norm for promoting compliance with energy conservation programs in hotels is a descriptive norm that links a guest's energy use behavior to the behavior of previous guests who stayed in the same room. This type of social norm appeals to people's desire for conformity and social approval, and is more effective than injunctive norms (which focus on what should be done) or general descriptive norms (which provide information about what others typically do). Furthermore, research has shown that this approach can be effective even when guests are not directly informed of the norm and simply see the energy-saving actions taken by previous guests.

Research on Social Norms and Compliance with Hotel Energy Conservation