Spiro is shopping at Walmart and very quickly picks up everything on his shopping list that he needs. Because it went quickly and he feels good, he keeps shopping. This is an illustration of:
A) conspicuous consumption.
B) compulsive behaviour.
C) purchase momentum.
D) selection acceptance.

Question

Quizplus · Accepted Answer

Purchase momentum describes a phenomenon where an initial purchase increases the likelihood of making subsequent purchases. In this scenario, Spiro's quick and successful shopping experience leads him to continue shopping, illustrating this concept.

Spiro Is Shopping at Walmart and Very Quickly Picks Up