Susan is trying to select a tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including the cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in hospitality marketing.
A) rational perspective
B) behavioural influence perspective
C) psychological perspective
D) experiential perspective

Question

Quizplus · Accepted Answer

Susan's situation highlights the experiential perspective in hospitality marketing, as her decision is influenced by personal desires and experiences, such as visiting her grandmother's village, rather than purely rational or psychological factors.

Susan Is Trying to Select a Tour