Some researchers characterize the consumer decision-making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by ________ and ________.
A) habitual decision making; limited problem solving
B) habitual decision making; extended problem solving
C) limited problem solving; extended problem solving
D) habitual decision making; unlimited problem solving

Question

Quizplus · Accepted Answer

The consumer decision-making process is often described as a continuum ranging from habitual decision making, which involves very little effort or thought, to extended problem solving, where consumers engage in a thorough search and evaluation process.

Some Researchers Characterize the Consumer Decision-Making Process as a Continuum