When Jenny goes to the supermarket to purchase cereal, she is overwhelmed by the sheer number of brands, flavours, and options. This is called consumer:
A) hyperchoice.
B) overload.
C) wearout.
D) adaptation.

Question

Quizplus · Accepted Answer

Hyperchoice refers to a situation where a consumer is presented with so many options that the decision-making process becomes overwhelming.

When Jenny Goes to the Supermarket to Purchase Cereal, She