________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state.
A) Information search
B) Evaluation of alternatives
C) Evaluation of the evoked set
D) Problem recognition

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer identifies a significant difference between their current state and a desired or ideal state. This recognition is the first step in the decision-making process, prompting the consumer to seek solutions or ways to address the discrepancy.

________ Occurs Whenever the Consumer Sees a Significant Difference Between