Fred and Karen are both considering purchasing a new stereo. Fred knows nothing about stereos, while Karen has a fair amount of knowledge about them, but is hardly an expert. Who will seek more information during the decision process and why? What type of product attributes will Fred consider?

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The Answer of Fred and Karen are both considering purchasing a new stereo. Fred knows nothing about stereos, while Karen has a fair amount of knowledge about them, but is hardly an expert. Who will seek more information during the decision process and why? What type of product attributes will Fred consider?

Fred and Karen Are Both Considering Purchasing a New Stereo