Both Coke and Pepsi have recently been in test markets,portraying their colas as suitable for breakfast consumption.Coke was testing an advertising campaign whereas Pepsi had created a product called Pepsi AM.What are the strategic implications of what they were doing?

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The Answer of Both Coke and Pepsi have recently been in test markets,portraying their colas as suitable for breakfast consumption.Coke was testing an advertising campaign whereas Pepsi had created a product called Pepsi AM.What are the strategic implications of what they were doing?

Both Coke and Pepsi Have Recently Been in Test Markets,portraying