At purchase decision time,one's situational self-image varies according to all of the following,EXCEPT:
A) the consumer's reason for selecting a product or brand.
B) the role the consumer is playing by making the purchase.
C) appropriateness of purchase to a particular usage situation.
D) ethnicity of the antecedent state.

Question

Quizplus · Accepted Answer

The ethnicity of the antecedent state is not a factor that affects one's situational self-image at purchase decision time. The other options, i.e., the consumer's reason for selecting a product or brand, the role the consumer is playing by making the purchase, and the appropriateness of purchase to a particular usage situation, all influence the situational self-image.

At Purchase Decision Time,one's Situational Self-Image Varies According to All