Research has shown that the mere presence of another consumer in a retail context (i.e.,the presence of other unknown shoppers in the shopping aisle):
A) makes consumers anxious.
B) leads consumers to leave the store more quickly.
C) can lead people to opt for a more expensive brand.d. leads consumers to spend more time browsing.

Question

Quizplus · Accepted Answer

Research has shown that the presence of other consumers in a retail context can lead people to opt for a more expensive brand, possibly due to social comparison or the desire to conform to perceived societal norms.

Research Has Shown That the Mere Presence of Another Consumer