Jennifer is interested in a dress in an upscale boutique.However,before she can reach it to look at it,she sees an older lady pick it up.The other customer moves on,leaving it there,but for some reason Jennifer no longer feels she likes the dress as much.This is most likely due to:

Question

Quizplus · Accepted Answer

The phenomenon where a customer's perception of a product is influenced by the previous touch of another customer is known as customer contamination. In this scenario, Jennifer's perception of the dress changed after seeing someone else touch it, leading to decreased interest.

Jennifer Is Interested in a Dress in an Upscale Boutique