Retailers concerned with a store's personality will design it with conscious attention to layout and utilization of space, and use of scents, sounds, and colours to evoke specific feelings and moods in buyers. The resulting combination of elements is known as:

Question

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Atmospherics refers to the conscious designing of space to create certain effects in buyers, including the use of layout, scents, sounds, and colors to evoke specific feelings and moods. This approach is used by retailers to enhance the shopping experience and influence consumer behavior.

Retailers Concerned with a Store's Personality Will Design It with Conscious