Solved

Product Information Often Gets Passed Around Among Consumers by Word

Question 41

Multiple Choice

Product information often gets passed around among consumers by word of mouth.Consumers who initiate product-related conversations may be motivated by any the following factors,EXCEPT:


A) the initiator might be highly involved with the product and get pleasure in talking about it.
B) the initiator may be showing off his or her knowledge as part of an exercise to enhance his or her ego and impress others with his or her expertise.
C) the initiator may share information out of genuine concern that a friend should buy what is good for him and not waste his money.
D) consumers like to convey product information via formal channels.

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